78% of patients check a dental practice's website before calling. Most dental sites fail that check in under 10 seconds — slow load, stock photography, no online booking above the fold. I read your site the way a first-time patient does, write up exactly what's pushing them to the next dentist, and send it back in 3 days. Free, hand-written, no call required.
Dental marketing platforms sell the same WordPress theme to hundreds of practices. Your site looks nearly identical to the dentist two blocks away — same stock tooth photo, same "welcome to our practice" headline, same hidden phone number in the footer.
Someone searching "dentist near me" in Jackson Heights or Bay Ridge lands on your site alongside three competitors. In 8 seconds they decide. If your booking button isn't visible on mobile, if your Google reviews aren't surfaced, if the page takes 6 seconds to load — they close the tab. You never know they were there.
An audit makes that invisible problem visible so you can decide what to fix — whether that's swapping one button or rebuilding the whole thing.
If your site takes more than 3 seconds on a phone, most visitors leave before the page finishes loading. Dental template sites are notoriously heavy.
Over 70% of dental searches happen on a phone. I check whether the booking button is reachable without zooming, and whether the phone number is one tap away.
Whether new patients can tell you're a real, established practice — or a generic template. Real photos, real reviews, real credentials above the fold.
How many taps it takes a new patient to call or book. Every extra step loses people. Your phone number should be visible without scrolling.
Whether Google surfaces your practice for "dentist [your neighborhood]" searches — not just your name, but the searches new patients actually use.
KW Dental is a Queens practice. The audit uncovered a 7-second load time on mobile, no neighborhood keywords anywhere on the page, and a booking button buried below three scrolls. Here's the full report.
"78% of patients check a dental practice's website before calling. If it loads slow, feels generic, or buries the phone number — they call the next practice."
Stock photos of smiling strangers and "we care about your smile" headlines signal template, not practice. Patients notice. It reads like no real dentist is behind the site.
If someone has to scroll to find your number, or fill out a form just to request an appointment, the next dentist in their search results wins the call. Friction at the contact step is where most practices leak.
Most dental sites mention their city but not their neighborhood. Patients in Astoria search "dentist Astoria" — not "dentist NYC." If your page doesn't say where you are, Google won't surface you to the people two blocks away.
I look at your practice site the way a new patient does. Speed, mobile, trust signals, how easy it is to call, and whether Google connects you to your neighborhood. Written by hand, back in 3 days.
No call required to get the audit. Read it whenever you want. If you have questions, reply by email or book a 20-minute walkthrough — your call.
Take the notes to your web person, or have me rebuild your practice site properly — fast, mobile-first, built for local search. Either way the audit is yours.
Send me your practice URL. I'll review it and send a free, hand-written audit within 3 days.