Marketing

Value Proposition Canvas

Map what your customer needs against what your product offers. This tool finds the fit between customer jobs/pains/gains and your product's features, pain relievers, and gain creators.

Customer Profile

Customer Jobs

e.g. "Get more website traffic", "Look professional to clients", "Save time on admin"

Customer Pains

e.g. "Wasted money on ads that didn't work", "No time to create content consistently"

Customer Gains

e.g. "Double revenue", "Be seen as a local authority", "Stop chasing clients"

Value Map

Products & Features

e.g. "Custom website design", "Monthly SEO reports", "Google Business setup"

Pain Relievers

e.g. "Done-for-you setup means zero learning curve", "Fixed monthly price = no surprise bills"

Gain Creators

e.g. "Local SEO that drives calls within 60 days", "Professional site that converts visitors"

Product-Market Fit Analysis