Build a trackable link by adding UTM parameters to any URL. Paste it into your posts and ads to see exactly what's working in Analytics.
UTM parameters tag a link so analytics tools can tell where a visitor came from — which post, which platform, which campaign. Keep source the platform (instagram, newsletter), medium the channel type (social, email, cpc), and campaign the promotion name. Lowercase and consistent, so your reports stay clean. Built in your browser.