Shopping & E-commerce

Return on Ad Spend (ROAS) Calculator

ROAS measures how much revenue you generate for every dollar spent on advertising. It is the primary metric for evaluating paid ad campaigns — a ROAS of 4x means you earn $4 for every $1 spent. Factor in your product margins to find your break-even ROAS.

Revenue Generated ($) Total Ad Spend ($) Product Cost of Goods (COGS, $) — optional

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ROAS (Revenue ÷ Ad Spend)

Gross Profit

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Net Profit (after ads)

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Break-Even ROAS

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Profit ROAS

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