Marketing

Referral Program ROI Estimator

Calculate whether your referral program is worth running. Compare referral CAC against your paid acquisition cost using lifetime value, reward cost, and conversion rate.

Current Paid CAC ($)

Cost to acquire via paid ads

Customer LTV ($)

Gross lifetime value per customer

Referral Reward Cost ($)

Value of reward to referring customer

Referee Incentive ($)

Discount/credit given to referred customer

Referral Conversion Rate (%)

% of referred leads who convert

Avg Referrals per Customer

How many people each customer refers

Enrolled Customers (monthly)

Referral LTV Premium (%)

Referred customers typically stay 18% longer

Referral Program ROI

vs. Paid Acquisition