Product Video ROI Estimator

Calculate the minimum CVR lift needed to break even on a product video, plus projected revenue gain at various lift scenarios. Helps you decide whether video production is worth the investment.

Video Production Cost ($)

Total cost to produce the video

Monthly Product Page Visits

Monthly sessions on the product page

Current CVR (%)

Current conversion rate without video

Average Order Value ($)

Gross Margin (%)

Margin on incremental sales

Video Useful Life (months)

How long until the video needs updating

Research shows product videos increase CVR by 80–150% on average. Even a conservative 15–20% CVR lift often makes video ROI-positive within 3–6 months for products with $50+ AOV.