Product Pricing Wizard

Calculate the right retail and wholesale price for your product based on real costs — materials, labor, overhead, and your target margin. Free, no signup.

Material Cost ($)

Labor Hours

Hourly Rate ($)

Overhead % of costs

Desired Profit Margin % (retail)

Proper product pricing covers all your real costs — materials, your time, and business overhead — plus a profit margin. Wholesale price is typically 50% of retail to give retailers room to mark up. Use this free product pricing wizard to avoid underpricing your work.