Product Pricing Strategy Tool

Compare three pricing strategies side-by-side — keystone (2× cost), competitive positioning, and value-based pricing. Enter your cost and market data to find the right price for your product.

Product COGS ($)

Total cost to produce/source

Overhead Allocation ($)

Per-unit overhead (ops, storage)

Lowest Competitor Price ($)

Cheapest alternative

Highest Competitor Price ($)

Premium competitor

Perceived Value Score (1–10)

How much better is your product?

Target Margin (%)

Your desired net margin

Keystone pricing is simple but market-blind. Competitive pricing anchors you to others' margins. Value-based pricing captures what customers actually pay for — usually the highest margin strategy if your differentiation is real.