Marketing

Press Release Structure Guide

Fill in each section of the press release template and generate a complete, journalist-ready draft. Covers all standard sections with guidance for each.

Header

FOR IMMEDIATE RELEASE or Embargo Date

City, State

Date

Headline & Subhead

Write like a news headline — who, what, where. Keep under 170 characters.

Headline Subheadline (optional)

Lead Paragraph (5 Ws)

Who, What, When, Where, Why — the whole story in 2–3 sentences.

Body — Key Details

Expand on the news. Include context, features, background, data.

Quote

Spokesperson Name

Title

Quote Text

Boilerplate (About the Company)

Standard 2–3 sentence company description used on all press releases.

Media Contact

Contact Name

Title

Phone

Press Release