Marketing

Marketing Funnel Conversion Calculator

Map your full marketing funnel from traffic to closed revenue. Enter conversion rates at each stage to see exactly how many leads and customers you'll generate.

Monthly Website Visitors (TOFU)

Total monthly traffic from all sources

Visitor → Lead CVR (%)

Typical: 2–5% for lead-gen pages

Lead → Marketing Qualified Lead (%) — MOFU

% of leads who engage with nurture content

MQL → Sales Qualified Lead (%)

% of MQLs who match your ICP and are sales-ready

SQL → Closed/Won (%)

Your sales team's close rate

Average Deal / Contract Value ($)