Loyalty Program ROI Calculator

Calculate the net ROI of a customer loyalty program accounting for reward costs, redemption rates, and incremental revenue from improved retention and purchase frequency.

Active Loyalty Members

Members enrolled in the program

Avg Monthly Spend per Member ($)

Loyalty member purchase value/mo

Reward Cost Rate (%)

Points/cashback as % of spend

Redemption Rate (%)

% of earned rewards actually used

Retention Lift (%)

% reduction in churn vs non-members

Frequency Lift (%)

% more orders vs non-loyalty customers

Platform Cost ($/mo)

Smile, Yotpo, LoyaltyLion, etc.

Gross Margin (%)