UX Research

Jobs-To-Be-Done Canvas

Frame your customer's core job using the JTBD framework. Define the situation, motivation, desired outcome, and hiring criteria to craft a clear job statement.

Situation

When / where does this job arise?

Motivation

What progress are they trying to make?

Desired Outcome

What does success look like?

Hiring Criteria

What would make them "hire" a solution?

Your JTBD Statement