Influencer Gifting ROI Calculator

Calculate the earned media value and direct revenue you need to break even on influencer gifting. Enter your product cost, shipping, and influencer campaign details to evaluate ROI.

Number of Influencers

Total influencers in this campaign

Product COGS per Unit ($)

Your cost to produce/source

Shipping per Package ($)

Outbound gift shipping cost

Campaign Management ($)

Time/agency cost to run campaign

Avg Influencer Followers

Average audience size per influencer

Expected Post Rate (%)

% of gifted influencers who post

Avg Engagement Rate (%)

Likes + comments / followers

Your Selling Price ($)

Retail price influencer will show

Earned Media Value (EMV) = impressions × CPM / 1000. Gifting typically gets 1–3% conversion on engaged followers. Micro-influencers (10K–100K) often outperform macro on ROI per dollar spent.