Donor Retention Rate Calculator

The sector average donor retention rate is 43% (AFP/Fundraising Effectiveness Project). Enter your donor counts from two consecutive years to see how you compare. Improving retention by just 10 percentage points can double the lifetime value of your donor base.

Donors in Year 1

Year 1 Donors Who Gave Again in Year 2

New Donors Acquired in Year 2

Donors Who Upgraded Gift (Year 2)

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Retention Rate

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Lapse Rate

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Upgrade Rate

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Total Year 2 Donors