Marketing

Customer Lifetime Value Calculator

Calculate how much a customer is worth over their full relationship with your business. Use CLV to set smart CAC limits and marketing budget targets.

Average Purchase Value ($)

Average revenue per transaction

Purchase Frequency (per year)

Average number of purchases per year

Customer Lifespan (years)

Average years a customer stays

Gross Margin (%)

Revenue minus cost of goods

Current Customer Count

Current CAC ($) — optional

Customer Lifetime Value (gross margin)

CAC Guidance