Freelance & Agency

Client LTV Calculator

Client lifetime value (LTV) is the total revenue a single client generates over the entire relationship. Understanding LTV helps you decide how much to spend on acquisition, how much to invest in retention, and which clients to prioritize.

Average Project / Invoice Size ($)

Average revenue per project or invoice

Projects Per Year (avg)

How many times per year a typical client buys

Average Relationship Length (years)

How long the average client stays

Profit Margin on Services (%)

—

Client Lifetime Value (Revenue)

Lifetime Profit

—

Annual Revenue

—

Max Acquisition Cost

—

LTV:CAC Target Ratio

3:1