Marketing & Growth

Click-Through Rate Calculator

Calculate your CTR from clicks and impressions, then compare it to industry benchmarks for Google Ads, display advertising, email, and social media.

Total Clicks Total Impressions Channel Type

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Clicks

Impressions

Missed Clicks

CTR Benchmarks

Google Search Ads

3–5%

Google Display Ads

0.1–0.5%

Email Link CTR

2–3%

Facebook Ads

0.9–1.5%

Instagram Ads

0.5–1%

Organic Social

0.5–2%