CAC Calculator

Calculate your Customer Acquisition Cost (CAC) and compare it to customer Lifetime Value (LTV) to understand whether your marketing spend is sustainable.

Total marketing & sales spend ($)

All costs: ads, agencies, tools, salaries in sales/marketing

New customers acquired

In the same period as the spend above

Customer Lifetime Value ($) — optional, for LTV:CAC ratio

The benchmark LTV:CAC ratio is 3:1 or higher. Below 1:1 means you're losing money on every customer. SaaS companies typically target 3:1; e-commerce often runs 2:1.