E-commerce

Average Order Value Calculator

Average order value (AOV) is total revenue divided by number of orders. Increasing AOV by even 10% can dramatically improve profitability without additional customer acquisition costs. This calculator models the revenue impact of AOV improvements.

Total Revenue ($)

Number of Orders

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Current Average Order Value

AOV tactics: Free shipping threshold (set it 15–20% above current AOV), product bundles, order bump at checkout (10–15% of people accept), post-purchase upsell, quantity discounts. Each tactic typically lifts AOV 5–20%.