Abandoned Cart Recovery Calculator

Calculate how much revenue a 3-email abandoned cart sequence can recover from your abandoned checkouts. See ROI vs email platform cost and the impact of discount incentives.

Monthly Site Visitors

Unique monthly visitors

Add-to-Cart Rate (%)

% who add something to cart

Cart Abandonment Rate (%)

Industry avg ~70%

Average Cart Value ($)

Value of abandoned carts

Email 1 Recovery Rate (%)

Sent 1hr after abandonment

Email 2 Recovery Rate (%)

Sent 24hrs — may include discount

Email 3 Recovery Rate (%)

Sent 72hrs — final offer

Email Platform Cost ($/mo)

Klaviyo, Omnisend, etc.

Average abandoned cart email open rates: Email 1 (1hr) ~45%, Email 2 (24hr) ~35%, Email 3 (72hr) ~25%. Recovery rates of 5–15% of abandoners are achievable with a strong sequence.