Someone in your borough just searched "chiropractor for sciatica near me." I'll tell you whether your site gives them a reason to call — or sends them to the next result.
I hand-write every audit myself, so I take a limited number each week. NYC chiropractic practices only.
Someone with a pinched nerve or a herniated disc is not going to scroll through a generic "whole-body wellness" homepage. They need to see their condition, their solution, and a phone number — immediately.
In NYC, most patients want to know if you take their plan before they call. If insurance info requires digging through a "FAQ" page, half your prospects leave before picking up the phone.
"We treat back pain" is not enough. Someone searching "sciatica chiropractor Queens" or "sports injury adjustment NYC" needs to see their exact condition named — or they assume you don't specialize in it.
Chiropractic is results-based care. If your site has no before/after testimonials, no "I had a herniated disc and came back to the gym" stories, patients have nothing to anchor their expectations to.
10-field new-patient intake forms in the contact flow kill conversions. The first step should be one thing: get them on the calendar. Intake paperwork comes after, not before.
Where did you train? What techniques do you use? Do you treat athletes, office workers, or pregnant patients? A one-paragraph bio with a stock headshot doesn't build the trust that gets a patient to call.
Can someone landing on your homepage immediately tell you treat their condition — back pain, sciatica, sports injuries, posture issues, disc herniation? If not, they leave.
I check where your insurance info lives, how many clicks it takes to find, and whether it's specific enough to give patients confidence before they call.
I walk through your intake/booking flow and count every unnecessary step. Then I tell you what a low-friction "call us in one tap" or "schedule in 60 seconds" flow looks like for your practice.
Are you visible for "chiropractor [neighborhood]"? I check your title tags, meta descriptions, Google Business consistency, and neighborhood targeting.
DC license display, years in practice, technique specialties, patient reviews, before/after outcomes. I identify what's missing and what would most move the needle for new patients in pain.
The findings apply across all patient-facing healthcare — here's how the thinking works.
No appointment link visible above the fold. Insurance information buried in a dropdown no patient clicks. Generic provider bio with no specializations listed. The audit identified three high-priority fixes — each tied to a specific point where a new patient would leave.
Of patients researching a new healthcare provider say website quality affects whether they call — before reading a single review.
How many chiropractic sites a patient compares before calling. Winning means being the clearest, not the flashiest.
How fast you get the audit. No call. No pitch. Just a specific writeup of what your site is costing you in new patient calls.
Drop your website address in the form. No account, no phone number, no payment. Thirty seconds.
I approach your site as a new patient in pain would — reading for condition clarity, insurance info, booking ease, and whether I'd trust the provider. Every audit is written by me, not a tool.
A clear, specific writeup: what's working, what's costing you new patients, and exactly what to fix. No jargon. No upsell. If you want help implementing the fixes, I'm available — but there's zero pressure.
Find out what they see — before you lose another new patient to a cleaner site.