What we saw
Above: how your site appears to a new visitor on desktop.
I found four specific reasons. Here's what's happening and what to do about it.
Above: how your site appears to a new visitor on desktop.
The site has no scheduling widget. Patients must call or submit a contact form, a conversion gap when competitors let patients book instantly at midnight. The contact page makes this worse with a visible notice reading "WE Moved to new Suite now!!!" that erodes the first impression before the patient even reads your hours. An established Bayside practice deserves better than this at the front door.
There is no Google review embed, no Healthgrades widget, no testimonial carousel. The site asserts in plain text that many patients were satisfied, which reads as filler copy. For a chiropractic practice competing in Queens, visible social proof is table stakes. Twelve years in practice means there are real patients who would say real things.
[email protected] is the primary contact email. No professional domain email exists. This hurts deliverability for outbound communication, signals a low-investment digital setup to savvy patients, and fails the basic trust check that appointment confirmation emails need to pass.
Dr. Kim has a genuine backstory: YMCA fitness trainer, Jiu-Jitsu practitioner, built a practice around MMA and combat athletes in a borough that mostly ignores that niche. None of it is accompanied by a professional headshot or first-person narrative. The About page reads like a resume list instead of the story that would make someone choose this practice over any other.
Jane App or ChiroTouch patient portal on the homepage and contact page. This removes the single biggest conversion barrier. When someone finds you at 11pm with a back injury, they should be able to book without waiting for business hours.
Target twenty or more reviews with a post-visit SMS ask sequence. Once you have the social proof on the page, it works continuously without any additional effort from you.
Set up SPF and DKIM so appointment confirmations do not land in spam. This is a twenty-minute change that affects every email your practice sends from that point forward.
YMCA roots, Jiu-Jitsu, the MMA athlete niche. That is the trust differentiator that separates a solo practitioner from a corporate chain. It just needs to be on the page, with a face attached to it.
Replace it with a clean suite update line and add LocalBusiness schema markup with the new Suite 205 address so Google Maps stays accurate for patients navigating to the new location.
This page is the short version. If any of it is useful, I am happy to hop on a quick call and show you exactly how each fix would look on your site. No cost, no pressure, just finishing what I started.
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