What we saw
Above: how your site appears to a new visitor on desktop.
I found four specific reasons. Here's what's happening and what to do about it.
Above: how your site appears to a new visitor on desktop.
You have 78 Google reviews at 4.9 stars, which in the legal vertical is genuinely exceptional. Most law firms have a fraction of that. But Google cannot surface your star rating as a rich snippet in search results because there is no AggregateRating schema on your site. Every time a potential client searches for a Queens estate attorney, your listing appears without stars while competitors with schema markup appear with them. A few lines of code are costing you clicks you have already earned.
[email protected] is displayed as the primary contact email. AOL addresses raise credibility flags with prospective clients making significant estate decisions, and they get filtered more aggressively by spam systems than domain-matched emails. A firm with decades of practice in Forest Hills deserves a contact address that matches the domain it owns.
The navigation item for your attorneys links to a page that does not exist. For a firm whose pitch is over 70 years of combined experience, a broken bio page actively destroys the trust signal it promises to deliver. Anyone who clicks it leaves with a worse impression than if the link were not there at all.
Practice area pages average around 400 words with minimal heading structure and no meta descriptions. Pages targeting valuable terms like Queens estate lawyer are under-optimized and are losing ground to competitors with richer content. The knowledge is clearly there. The page architecture is not built to show it to Google.
LocalBusiness, LegalService, and AggregateRating markup. Your 4.9 average across 78 reviews is the most powerful trust signal you have. It should be visible before anyone clicks your link, not hidden behind a platform login.
Set up forwarding so nothing changes operationally. The change takes ten minutes and removes the single most visible credibility gap on the homepage contact line.
Attorney bios with credentials and professional headshots are conversion-critical for estate law clients making high-stakes decisions. The broken page is the most immediate thing to fix.
Aim for 800 or more words per page with FAQ sub-sections that are eligible for rich results in Google. Add a meta description to every page so Google stops auto-generating snippets from body copy.
These are the two most common reasons mobile visitors bounce without calling. A live map and visible hours reduce friction for clients who are actively trying to reach you.
This page is the short version. If any of it is useful, I am happy to hop on a quick call and show you exactly how each fix would look on your site. No cost, no pressure, just finishing what I started.
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