What we saw
Above: how your site appears to a new visitor on desktop.
I found four specific reasons. Here's what's happening and what to do about it.
Above: how your site appears to a new visitor on desktop.
You have 930 reviews on Zocdoc with a 4.6 star rating. That's an extraordinary number, most dermatologists have a fraction of that. But someone who finds your website through Google has no idea. There are no stars, no review count, no patient quotes anywhere on the page. A new patient who doesn't know you yet is making a trust decision in the first 10 seconds. Right now, they're doing it blind.
Your footer lists 347-732-0690 and 347-732-0691 right next to each other. A patient in a hurry copies the wrong one and gets a dead line. They don't know why no one picked up. They assume the practice is closed or unresponsive, and they move on. This is a one-minute fix.
Under the hood, your website is built on code from around 2012, before smartphones were how most people browse the internet. It loads slowly on phones, some elements don't display correctly on modern browsers, and it's harder for Google to read and rank. This doesn't affect patient care, but it affects how many new patients ever find you.
Your site has a Chinese-language toggle coded right into the menu, but it's disabled. For a practice in Downtown Flushing serving one of the largest Chinese-speaking communities in New York, this is patients who land on your site, can't read it comfortably in their first language, and go somewhere else. Turning it on could be straightforward depending on how much content has already been translated.
930 reviews at 4.6 stars. Put that number somewhere a new visitor sees it in the first 5 seconds. It's the single most convincing thing on your page, it just isn't on your page yet.
Remove or clarify the duplicate number so patients always call the right line. One correct number, clearly labeled, is better than two that look identical.
A bar at the bottom of the screen that lets someone call you with one tap. Most of your patients are finding you on their phones, make calling as easy as possible.
The infrastructure is already there. Turning it on, even partially, signals to Chinese-speaking patients in Flushing that this practice was built for them.
Some patients won't call. They'll fill out a form at 10pm asking about a mole or a rash. A basic form that routes to your inbox catches those patients instead of losing them.
It felt easier to show you than to describe it. Your 930 reviews up front, a way to book, the care you offer, put together the way a practice this trusted deserves. It is just a concept, and it is yours to look at.
See your redesign →This page is the short version. If any of it is useful, I am happy to hop on a quick call and show you exactly how each fix would look on your site. No cost, no pressure, just finishing what I started.
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