What we saw
Above: how your site appears to a new visitor on desktop.
I found four specific reasons. Here's what's happening and what to do about it.
Above: how your site appears to a new visitor on desktop.
The testimonials page literally displays "Testimonials coming soon" with zero reviews published. Plastic surgery is the most consideration-heavy elective purchase in consumer healthcare. Patients research extensively before booking a consultation. A page that says coming soon on a site representing a doctor with four decades of practice, Castle Connolly recognition, and a Yale MD is leaving an enormous conversion hole open when it did not need to exist at all.
The sitemap references a separate subdomain for cosmetic procedures. Running two web properties fragments backlink authority and confuses Google about the canonical domain. Any links pointing to the subdomain do not benefit the main site. For a specialty practice, this fragmentation may be suppressing rankings that the domain has earned over decades.
[email protected] is the contact email. For a practice with a $3,000-plus average case value, a consumer free-account email signals low technical credibility to prospective patients and gets flagged more aggressively by spam filters than a domain-matched address. The credentials say exceptional. The contact email says 2003.
The contact page has an address string but no Google Maps embed and no LocalBusiness schema markup. Local SEO for plastic surgery in Queens requires both a map embed and consistent schema to rank in the Google local pack. Without it, the practice is invisible to the patients who are searching for exactly what it offers.
Pull from RealSelf or Google reviews already collected and display them natively on the testimonials page. A page that says "coming soon" for a surgeon with 42 years of patients is an easy fix with a direct conversion impact.
301 redirects from the subdomain to the main site. Stop splitting authority between two properties. Everything Dr. Kraft does should build one domain's standing, not two weaker ones.
Add it visibly to the contact page. The change is simple and removes the single most jarring credibility gap between a surgeon of this caliber and the first thing patients see when they want to reach him.
With Physician schema markup on every page. This is what Google uses to decide who shows up in the local map pack for plastic surgeon Queens searches. Once it is in place, it works without any further maintenance.
The current static HTML structure with image sliders renders poorly on mobile, where over 60 percent of plastic surgery search traffic originates. The credentials justify a web presence that matches them. A modern rebuild is the foundation everything else rests on.
This page is the short version. If any of it is useful, I am happy to hop on a quick call and show you exactly how each fix would look on your site. No cost, no pressure, just finishing what I started.
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