What we saw
Above: how your site appears to a new visitor on desktop.
I found four specific reasons. Here's what's happening and what to do about it.
Above: how your site appears to a new visitor on desktop.
All contact info on the website points to [email protected]. A solo practitioner with 86,000 documented treatment sessions and a PhD listing a personal Gmail destroys credibility and deliverability for patient emails and insurance correspondence. The credential and the contact method are telling two completely different stories.
The contact page lists the address as plain text but has no embedded Google Map and no LocalBusiness schema markup. Flushing patients searching for acupuncture nearby lose the map-pack ranking boost that a properly structured address plus schema would provide. You are invisible in the one search format where patients decide.
The standard about-page URL returns HTTP 404. Any external link or Google-indexed URL pointing there sends a potential patient to an error page. For a practitioner whose story is his biggest differentiator, a broken About page is especially costly. It is also flagging crawl errors in Google Search Console every day.
Every booking call-to-action redirects to a third-party ZocDoc page that shows competing practitioners side-by-side and charges per-booking fees. There is no native booking form on the site. You are paying to send warm traffic to a comparison page where your competitors are one scroll away.
Something like [email protected]. This takes twenty minutes via your hosting panel and immediately closes the gap between a PhD with 86,000 sessions and a Gmail inbox.
Name, address, phone, hours, and geo coordinates. Google uses this to surface you in the local map pack for Flushing searches. In the competitive TCM market here, this is the difference between page one and page three.
Find the actual slug where your About content lives, set up redirects from /about and /about-us, and fix any internal navigation links pointing to the broken paths. This is a ten-minute fix with real credibility consequences.
A live map makes your location real to someone who has never visited. It also reinforces your Google Business Profile address, which is a ranking factor Google checks for local consistency.
A simple contact form with a date picker, or a Calendly embed, means not every appointment depends on a third-party platform that charges per booking and shows competitors next to you.
This page is the short version. If any of it is useful, I am happy to hop on a quick call and show you exactly how each fix would look on your site. No cost, no pressure, just finishing what I started.
Replies come straight to Cody Wong · usually same day