What we saw
Above: how your site appears to a new visitor on desktop.
I found four specific reasons. Here's what's happening and what to do about it.
Above: how your site appears to a new visitor on desktop.
Your whole site lives on a single page with no description written for search engines and no separate pages for the things you treat. So when someone searches for back pain treatment in Astoria, or a manual therapist in Queens, you simply do not come up. You have outstanding credentials, Columbia and Harvard training, and almost none of it is reaching the people searching for exactly what you offer. This is the difference between patients finding you and finding the clinic down the block.
Your number sits on the page as plain text, and so does your email. On a desktop that is fine, but most people looking for a physical therapist are on their phone and in some discomfort. They expect to tap the number and have it dial, or tap the email and have it open. When neither works, that small bit of friction is enough for some of them to go back to Google and try the next clinic.
Twenty years in practice, advanced manual therapy certification, and the fact that you personally treat every patient with no rotating staff. That combination is rare and it is exactly what makes a new patient choose you. But it sits low on the page, where someone who only reads the first screen never sees it.
This is the biggest opportunity. Add a short search description and a few separate pages for what you treat, back pain, sports injuries, manual therapy. It is what lets you show up when someone searches for those things in Astoria instead of staying invisible.
Right now both sit on the page as plain text. A small change so that on a phone, tapping the number dials and tapping the email opens a message. For a clinic where people arrive in pain, removing that friction directly turns more visitors into calls.
You already let people book through Zocdoc, which is great. Put that button right at the top of the page and again at the bottom so no one has to hunt for it. The easier it is to find, the more people use it.
Twenty years, Columbia and Harvard training, and you personally treating every patient. Lead with that. It is the reason someone picks you over a bigger clinic, so it should be the first thing they read.
You already have named testimonials with real outcomes. Move them near the top where a first time visitor sees them right away. Real results from real people are the fastest way to earn a call.
It felt easier to show you than to describe it. Your training and one-on-one care up front, real pages Google can find, put together the way your practice deserves. It is just a concept, and it is yours to look at.
See your redesign →This page is the short version. If any of it is useful, I am happy to hop on a quick call and show you exactly how each fix would look on your site. No cost, no pressure, just finishing what I started.
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